$114K+ in 90 Days. A Welcome Flow Built for PuroAir
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for PuroAir.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for PuroAir
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line
Welcome. Here's $10 off
Preview Text
Your code works on any purifier or bundle
HERO MODULE
Hero Approach: Direct
H1: Breathe cleaner air tonight
Subhead: Save $10 on your first purifier
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome code is CLEANAIR10. It works on any purifier or bundle and expires in 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start with what fits your space
PuroAir 240 HEPA Air Purifier Their bestseller for living rooms and bedrooms up to 1,000 sq ft
PuroAir 130i Smart HEPA Air Purifier App control and real-time air quality monitoring for rooms up to 600 sq ft
PuroAir 400 HEPA Air Purifier Covers open-concept spaces up to 2,000 sq ft
Whole Home Bundle Three units covering 3,000 sq ft, already 19% off before your welcome code
PuroAir 100i Smart HEPA Air Purifier Their smallest unit for compact spaces up to 550 sq ft
Whole Home+ Bundle Four units covering 4,000 sq ft, complete home solution at 17% off
2
▼
SUBJECT LINE: Why we started this
Most people worry about what's in their food.
Almost nobody thinks about what's in their air.
But air quality kills more people globally than tobacco or malnutrition combined. And only 0.1% of philanthropic funding goes to clean air projects.
We started PuroAir because breathable air shouldn't be a luxury. It should be accessible to everyone, everywhere.
Every purifier we sell funds air quality research through our partnership with the American Lung Association. We donate units to underserved communities. We support disaster relief when wildfire smoke rolls in.
This isn't just about selling you a product. It's about making clean air a reality for as many people as possible.
Your code CLEANAIR10 expires in 13 days. Use it on any purifier or bundle.
– The
PuroAir
3
▼
INBOX MODULE
Subject Line
What makes PuroAir different
Preview Text
Six reasons 900K+ customers trust us
HERO MODULE
Hero Approach: Curiosity
H1: Not all air purifiers work
Subhead: Here's what actually matters
Cta Button: See the Proof
MODULE 2: TRANSITION COPY
Most brands claim HEPA filtration without independent testing. We submit every unit to ISO 17025-certified labs and publish the results.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What sets PuroAir apart from the category
Infographic: Checklist
- 99.9% filtration down to 0.1 microns, verified by independent ISO labs
- Three-layer system: pre-filter catches large particles, HEPA filter traps microscopic pollutants, activated carbon absorbs odors and chemicals
- 100-day money-back guarantee so you can test it in your home with zero risk
- Lifetime warranty included with any filter subscription (a $199 value)
- Scientific Advisory Board from leading research institutions backing every product claim
- Partnership with the American Lung Association, funding air quality research with every sale
Products Shown
PuroAir 240 HEPA Air Purifier Bestselling coverage for most homes
PuroAir 400 HEPA Air Purifier Handles open layouts and high-traffic spaces
PuroAir 130i Smart HEPA Air Purifier App control with real-time air quality data
4
▼
INBOX MODULE
Subject Line
Your $10 code is still active
Preview Text
Nine days left to use CLEANAIR10
HERO MODULE
Hero Approach: Direct
H1: You still have $10 off
Subhead: Code expires in 9 days
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Your welcome code CLEANAIR10 works on any purifier or bundle. Most customers start with coverage for one or two rooms, then expand once they notice the difference.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most popular choices right now
PuroAir 240 HEPA Air Purifier The unit most customers pick first
Whole Home Bundle Three purifiers covering 3,000 sq ft, already discounted 19% before your code stacks
PuroAir 130i Smart HEPA Air Purifier Bedroom or office coverage with app control
PuroAir 400 HEPA Air Purifier Open-concept homes and high-ceiling spaces
PuroAir 100i Smart HEPA Air Purifier Compact coverage for smaller rooms
Whole Home+ Bundle Complete four-unit system for homes up to 4,000 sq ft
5
▼
INBOX MODULE
Subject Line
PuroAir vs premium brands
Preview Text
Same filtration, fraction of the cost
HERO MODULE
Hero Approach: Question
H1: Why pay $500 for air filtration?
Subhead: Same performance, better warranty
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Premium air purifier brands charge $300 to $800 for similar coverage. The filtration performance is nearly identical. The difference is markup.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: How PuroAir compares to $500+ purifiers
Infographic: Table
| What Matters | PuroAir | Premium Brands |
|---|---|---|
| Filtration efficiency | 99.9% to 0.1 microns (ISO certified) | Claims vary, often not independently tested |
| Trial period | 100 days money-back | 30 days standard |
| Warranty | Lifetime with filter subscription | 1-2 years typical |
| Price for 1,000 sq ft coverage | $199 | $400-$600 |
| Scientific backing | Research partnerships with leading institutions | Marketing claims |
| Noise level | Whisper quiet operation | Comparable, sometimes louder |
| Social mission | Funds air quality research, supports American Lung Association | No philanthropic component |
Products Shown
PuroAir 240 HEPA Air Purifier Delivers premium performance at $199
PuroAir 400 HEPA Air Purifier Covers twice the space of most $500 units
Whole Home Bundle Three-unit system for less than one premium purifier
6
▼
INBOX MODULE
Subject Line
What customers say after 30 days
Preview Text
Six real results from verified buyers
HERO MODULE
Hero Approach: Direct
H1: 900K+ customers trust PuroAir
Subhead: Here's what they noticed first
Cta Button: Start Your Trial
MODULE 2: TRANSITION COPY
Every review below comes from a verified purchase. These are the six things customers mention most often in the first 30 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Real results from real homes
Infographic: Numbered List
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.